Highlights Commitment to Standing United with Growing, Influential, Multicultural Audience for Upfront on May 17, 2016
NEW YORK, FEBRUARY 29, 2016 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, announced the launch of a new marketing campaign, “United We Stand, Together We Grow,” to showcase the multimedia Company’s position of standing united with its growing, influential, multicultural audience and will serve as its message platform across the company for the year, as well as the theme for UCI’s Upfront presentation to advertisers at 11 am on Tuesday, May 17th, 2016 at the Lyric Theatre in NY.
Aimed at reaching the Company’s distribution, advertising and marketing partners, the campaign highlights UCI’s core differentiators: young and influential viewers, massive unduplicated reach and commitment to serving the needs of its multicultural viewers – bilinguals, millennials, die-hard novela devotees, sports fans, political and news junkies or just lovers of entertaining multiplatform content. In a marketplace of continued audience fragmentation, “United We Stand, Together We Grow” illustrates UCI’s unbeatable formula for re-assembling and reaching the influential U.S. Hispanic population with its unmatched scale and proven content.
“The Univision story is a unique one that no other media company has,” said Jessica Rodriguez, executive vice president and chief marketing officer, UCI. “Our ‘United We Stand, Together We Grow’ campaign illustrates our ability to reach high value, multicultural consumers in the U.S. by delivering on our unyielding mission to inform, entertain and empower our audience anywhere, anytime. With fun and inspirational creative, this campaign demonstrates Univision’s unique ability to help our marketing partners deliver sustained business growth.”
Keith Turner, UCI’s president of Advertising Sales and Marketing, added, “Hispanics are one of the fastest growing demographics of the U.S. population, and we are the best partner for advertisers seeking to reach this audience – today and in the future. We inspire loyalty among our young, influential, digitally savvy audience, which allows us to deliver results for advertisers across our multi-platform distribution network.”
The campaign, which was led by UCI’s EVP of Marketing and Content Partnerships, Jennifer Ball, and features concepts developed by the Our Man In Havana agency and designs by Blanco Lorenz, will include out of home billboard displays in key markets, as well as print, digital and e-newswire advertisements.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, includingUnivision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visitUnivision.net.
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