Updated CES 2025 Preview: Confirmed Speakers, Trends, and Must-See Events for Advertising and Media Professionals

This expanded guide highlights newly confirmed speakers, including Michael Kassan and insights from Beet.TV, while providing the latest details on trends, product launches, and events shaping CES 2025.

Confirmed Speaker Highlights:

• Jensen Huang, Founder and CEO of NVIDIA: Huang will deliver a keynote address on January 6, 2025, at 6:30 p.m., focusing on NVIDIA's advancements in AI and their implications for various industries, including advertising and media.
• Ed Bastian, CEO of Delta Air Lines: Bastian will present on January 7, 2025, at Sphere, discussing how Delta leverages technology to enhance customer experiences, offering insights relevant to marketers focused on customer engagement strategies.
• Yuki Kusumi, Group CEO of Panasonic Holdings Corporation: Kusumi will speak on January 7, 2025, at 8:30 a.m., sharing Panasonic's vision for integrating technology into daily life, with potential applications in consumer engagement and brand experiences.
• Linda Yaccarino, CEO of X Corp: Yaccarino is scheduled to speak on January 7, 2025, at 1:30 p.m., likely discussing innovations in digital advertising and social media platforms, providing valuable insights for advertisers and media executives.
• Julie Sweet, Chair and CEO of Accenture: Sweet will deliver a keynote on January 8, 2025, at 2:00 p.m., focusing on how businesses can leverage emerging technologies, including AI, to enhance customer experiences and operational efficiency.
• Martin Lundstedt, President and CEO of Volvo Group: Lundstedt will speak on January 8, 2025, at 9:00 a.m., highlighting Volvo's vision for sustainable transportation, which may offer parallels for sustainability initiatives in advertising and media.
• Tekedra N. Mawakana, Co-CEO of Waymo: Mawakana is expected to share insights on autonomous vehicle technology and its broader implications, potentially influencing future advertising platforms and consumer interaction models.

Michael Kassan and 3C Ventures at CES 2025:

Michael Kassan, Founder and CEO of 3C Ventures, will play a significant role at CES 2025. Known for his expertise in media, marketing, entertainment, and technology, Kassan is scheduled to participate in several key events:

• Shelly Palmer Innovation Series Breakfast: On January 8, 2025, from 8:00 a.m. to 10:00 a.m. at Wynn Resorts Las Vegas, Kassan will join industry leaders, including Shelly Palmer and Linda Yaccarino, to discuss the convergence of technology and marketing.
• ADWEEK House Las Vegas 2025: Kassan is listed as a speaker at this event, where he will share his insights on growth opportunities across industries.

Beet.TV Coverage of CES 2025:

Beet.TV, a leading media industry platform, will provide extensive coverage of CES 2025, focusing on the intersection of technology and consumer behavior. Their "Road to CES 2025: It Starts with Consumers" series features interviews with industry leaders discussing the impact of AI and data on advertising and marketing strategies.

Emerging Trends:

• Artificial Intelligence (AI) Integration: AI continues to revolutionize advertising by enabling hyper-personalization and predictive analytics. At CES 2025, expect to see AI-driven tools that enhance ad targeting and creative development, streamlining workflows for marketers.
• Immersive Experiences: The convergence of augmented reality (AR), virtual reality (VR), and extended reality (XR) is creating new avenues for brand storytelling. Innovations in this space will allow advertisers to craft more engaging and interactive campaigns.
• Sustainable Advertising Practices: With growing consumer demand for environmental responsibility, there is a trend towards sustainable advertising solutions. This includes eco-friendly digital advertising practices and the promotion of green products.

Anticipated Product Launches:

• NVIDIA's RTX 50-Series GPUs: NVIDIA is rumored to unveil its next-generation GPUs, including the RTX 5090 and RTX 5080, featuring advancements that could enhance digital content creation and real-time rendering for immersive advertisements.
• Samsung's Interactive Ad Displays: Samsung is expected to introduce new smart displays with integrated real-time analytics, enabling brands to adapt in-store advertising dynamically based on customer interactions.

C-Space and Equality Lounge Activities:

• Medialink C-Space: This hub will host sessions addressing the latest challenges and opportunities in marketing, media, and entertainment. Topics may include AI in advertising, data privacy, and evolving consumer behaviors.
• The Female Quotient's Equality Lounge®: A dedicated space for advancing equality in the industry, featuring discussions with leaders who are driving change. Events will focus on mentorship, diversity in tech, and the business case for inclusive advertising.

Notable Events:

• "The Future of Representation: Technology Meets Humanity in Advertising": A session exploring the launch of a real-time metric to measure inclusivity in advertising, providing tools for brands to assess and improve their representation practices.
• "Beyond Coding: Diverse Career Paths for Women in the Tech Industry": A panel discussion highlighting the variety of career opportunities for women in tech beyond traditional coding roles.