Upfront Results Suggest Positive Network TV Outlook

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Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

The health of the national TV industry is considerably better than several media agencies anticipated prior to the Upfront, but slightly less healthy than forecast by many Wall Street analysts, based on a new report published this week by Jack Myers Media Business Report. Watch this week’s Video Media Business Report for details. Myers’ detailed Network TV Upfront inflation Report, including multiple categories and spending-by-dollars data, is available to subscribers at JackMyers.com.


To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

Video provided by Reuters Insider (http://insider.thomsonreuters.com)

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