New York – Vevo has today announced news of their 2020 Digital Upfront: Vevo Homecoming. Launching on May 20th at 10am PST / 1pm EST by invitation, Vevo Homecoming celebrates the enduring power of music videos and their impact on the world of media and advertising, as they return "home" to the television screen.
Vevo's upfront will feature an introduction from international superstar Katy Perry who recently premiered 'Daisies,' the first video from her forthcoming album. Katy will speak to the importance of the music video as a way of connecting with her fans, how artists are adapting to the current situation and how the music must go on.
As custodians of the music industry's most premium video content, Vevo reaches 148M Americans every month bringing fans the world's biggest celebrities when, where, and how they want them. And today, no screen is seeing a greater surge in Vevo viewership than the television, which has seen an increase of over 20% since March of this year with 61M viewers exclusively engaging on connected TV screens. Whether working or remaining at home, music videos have become an even more important part of how we experience and connect meaningfully with the artists we love.
Commenting on this growth and the return of music videos to the living room, Vevo's President, Sales and Distribution Kevin McGurn said:
"We are witnessing a demand for our music video content that has not been seen in decades, firmly aligning us with the foundational pillars of entertainment consumption. Our content is always on, never postponed, never cancelled. This is a unique Upfront season and we couldn't be more excited to have Katy Perry join us to validate the enduring relevance of the music video for our advertising partners and the artists community alike."
Katy Perry is Vevo's most-viewed female artist of all time. Her music has earned a staggering 19.1B views across her 30 official music videos, 21 of which have over 100M+ global lifetime views. Most recently, Katy released her new single 'Daisies', from her much-anticipated 5th studio album out August 14th on Capitol Records.
"This album is about me finding my resilience and that's what we must do right now," said Katy Perry. "The show must go on and we need to get innovative!"
Vevo is the world's largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, bringing their music to life visually. Vevo works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.
ABOUT KATY PERRY
Since Katy Perry's Capitol Records debut in 2008 with One of the Boys, she has racked up a cumulative 40 billion streams alongside worldwide sales of over 45 million adjusted albums and 135 million tracks with her albums One of the Boys, Teenage Dream, PRISM andWitness, and her latest singles – Gold-certified "Never Really Over," "Never Worn White," "Small Talk" and "Harleys In Hawaii." Views of her 2013 video "Roar" recently surpassed three billion – making Katy the first female artist to reach this milestone. Katy was also the first female artist to have four videos surpass a billion views each. Her videos for "Firework" and "Last Friday Night" have over one billion views, while "Dark Horse" has surpassed the 2.7 billion mark. Katy's 2015 Super Bowl performance is the highest rated in the event's history. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club. Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world's most vulnerable children, to empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF's emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF's mission to ensure every child's right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016.
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