Video: How to Create Video Ads People Actually Want to Watch

By Thought Leaders Archives
Cover image for  article: Video: How to Create Video Ads People Actually Want to Watch

One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and hold it) requires a lot of creativity, careful planning and cultural dexterity.

In the video above, MediaVillage contributor and Socialtyze CEO John Bohan uses his company's recent work with Jack in the Box and Coca-Cola as examples, offerings a few tips to keep in mind when crafting an effective strategy.

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