Video: Mindshare @ NewFronts -- Whitney Smith Talks Disney/Maker

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Cover image for  article: Video: Mindshare @ NewFronts -- Whitney Smith Talks Disney/Maker

It's about co-appreciation, not just co-viewing: Mindshare North America’s Whitney Smith, Director, Digital Investment, shares her takeaways for brands from today's Disney/Maker NewFront event.  See what she has to say about adaptive content, the role of nostalgia, and more for marketers.

Check out the other NewFront videos that we're bringing your way this week at our Culture Vulture blog here at MediaVillage.com.  For more content visit MindshareInTheLoop.com.

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