On this episode of Mindshare’s Culture Vulture Live, Alexis Fragale talks about the attention span of a consumer. How short it is, and how brands can make the most of the time they do have. There are two ways to approach the average attention span of a person. One way is to focus on a quick and easy transaction that gives a customer what they want as quickly as possible. The second approach is to go big with a fully immersive experience that captures all of their attention.