Video: The Doctor Is In ... Your Phone?

Culture Vulture - Mindshare
Cover image for  article: Video: The Doctor Is In ... Your Phone?

This week on Mindshare's Culture Vulture Live Alyssa Dingwall talks about a trend called Science is Everything.  Therapists can now get inside your head without even being in the same room as you. Your social media presence will tell them everything they need to know.

A new computer software program can accurately diagnose depression in 7 out of 10 patients just by scanning their Instagram feeds.  This study, from the Harvard University Psychology Department, shows that people with depression are more likely to post images of objects, rather than people, while using blue-based filters.  Those who do not have depression tend to use filters that make pictures look lighter, and include more images of people and faces.  Depression is hard to diagnose, but this software may assist doctors so they can get more patients on track to getting well.

In the past, therapists have treated conditions like Post Traumatic Stress Disorder (PTSD) and intense phobias by asking patients to imagine they are in a triggering situation, then helping them address the specific fears that come up.  Taking this one step further, companies like Limbix and Virtually Better offer virtual reality exposure therapy that forces patients to face their past traumas and increases their chances of working through the fear.

These are two examples of the larger Science is Everything trend that we have been following at Mindshare where scientific innovation can be applied in unlikely places.  For brands, it is important to think outside the box when looking to create something new.  What you make could raise your brand profile while helping your consumers.

For more information on the latest in adaptive marketing visit MindshareInTheLoop.com.

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