Jack Myers invited Adam Harter, VP Marketing - Cultural Connections, Pepsico and Lee Nadler, Marketing MINI USA to join in a discussion of the transformation of the media, marketing and advertising industries in the Legends & Leaders Video Series. See the interview above. Watch the full series here.
Adaptability was a theme that emerged throughout the round table discussion. As they turned their thoughts to the future, both executives emphasized that whether it’s a trait shared by an employee, an agency or a media partner, adaptability is key to success in our business today.
Adam Harter said, “We live in this age of five-second skippable ads. We had this phenomenon of Vine with six-second communications and yet we’re still locked into this model of a 30-second spot – or maybe we’ll give you a 15 – but I’m not seeing that same level of adaptability. And the consumer is changing faster than the broadcast dynamic is changing.” Harter went on to issue a challenge to partners. Listen here.
He further said that path forward includes greater collaboration. “Let us in the writer’s room. Let us be part of the storybuilding. And we have to earn it and we have to operate as a brand where we’ve earned that seat at the table…but let’s work more proactively in that way moving forward.”
For Nadler, success in the future relies on connecting the dots and thinking big. “Adaptability and the evolution is true for the media companies, true for brands. And I think this is a great opportunity again, you have to look further out to see if there are transformational growth opportunities that your clients can take advantage of,” he said.
The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.
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