"View from the Grandstand" -- Sports Licensing in a World of Streaming (Video)

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It feels like there are a million different ways to watch television programs in 2023. What used to be just flipping through different channels using the dial has turned into struggling to determine if something is even live on broadcast, cable or streaming. This is especially true of sports. Big tech companies such as Apple, Amazon and Google have all recently gotten involved in the sports broadcasting world with big investments in licensing deals.

Host Justin Paura is joined in this edition of View from the Grandstand  by Rob DiGisi, founder and president of Iron Horse Marketing and an expert in sports business, to discuss the new age of sports licensing contracts and what the future holds for live sports on TV.

Watch the full episode above or listen wherever you download your podcasts, including Audacy,iHeartRadio,Spotify,Apple, GooglePodcasts, Pandora, Stitcher and TuneIn.

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