This week on Mindshare’s Culture Vulture Live, Tiffany Winter discusses some big moves for content players in the world of virtual reality.
Hulu, Netflix, Vimeo, Twitch, and more are all launching virtual reality apps through Oculus. In fact, the Netflix app went live just recently.
For Hulu and Netflix, when you put on a VR headset, you experience the content from a virtual living room – or a virtual movie theater. In fact, for Seinfeld fans, if you’re watching the show on Hulu, you can watch it from the blue couch in Jerry’s apartment.
The actual shows themselves will still be in 2D – but who knows what could happen further down the line. In fact, Hulu is already working on its first original VR short film, with YouTube gaming star Freddy Wong.
The Oculus news follows a couple of different trends that Mindshare has been tracking. One is the rise of new narratives. Digital media and a changing consumer mindset have led to new ways to tell stories with content.
The second is the growth of multi-sensory experiences – and not just VR. Research has shown that the more senses you use to engage with content, the more likely you are to remember that experience later on.
Marketers and brands should pay attention to both of these trends. As your consumers continue to be flooded with content, it’s important to find new ways to stand out and engage audiences.
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