Visa Marketing -- DOOH is Stop-in-Your-Tracks Creative (VIDEO)

DPAA InSites
Cover image for  article: Visa Marketing -- DOOH is Stop-in-Your-Tracks Creative (VIDEO)

In this video, DPAA CEO Barry Frey talks with Jessica Williams (pictured below), Senior Director of Global Brand Innovation at Visa. Jessica discusses the use of data today and its importance to brands.

She also talks about programmatic and her views on out of home and its importance in city takeovers for her brand.

Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.

 

Copyright ©2021 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.