Download Now: VOD, Addressable, Interactive TV Ad Spending to Triple by 2020

By The Myers Report Archives
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Jack Myers TomorrowToday forecasts an increase in the growth rate of interactive/VOD & addressable advertising ad spend between 2018 and 2020.  Interactive, VOD & addressable TV target specific high value households.  Television's reach potential can be combined with precise consumer targeting.  Multiple third-party data sources provide marketers with rich consumer profiling, cross-screen targeting (TV & mobile) and audience tracking against their most important sales prospects.  During 2017, Nielsen reported that 58.7% of TV Households (69.5 million) own at least one Internet-enabled device capable of streaming video content to a TV set.  Interactive TV now offers audience scale with consumer connectivity.

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Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email maryann@myersbiznet.com.

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