Warming Up Your Media Plan to Start the Day Right - DailyTRA - MediaBizBloggers

Hot cereal in the morning is a comfort that not many in the advertising industry have had time for given their demanding schedules, tough metrics, and need to drive a greater return on their investments. But new insights to find The Right Audience™ from TRA can sweeten the pot when used instead of just ratings alone. For example, there are buyers of Hot Cereal who watch more of USA’s Burn Notice and Royal Painsthan average, these programs highlight a potential opportunity for Hot Cereal brands along with many other programs that are available in TRA’s Media TRAnalytics® system that combines television viewing with consumer product purchase behavior.

Think about the opportunity to improve your media plan and how that might just also improve your breakfast choices!

For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.

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