WarnerMedia and Xandr Announce First-Ever Joint Upfront

Upfronts/NewFronts
Cover image for  article: WarnerMedia and Xandr Announce First-Ever Joint Upfront

December 10, 2019 - New York, NY – WarnerMedia and Xandr, both part of AT&T, announced the two companies will join together for the first time on the Upfront stage next May 13, 2020. This inaugural event will showcase the future of advertising capabilities. After more than a year of significant collaboration, launching new and enhanced products with dozens of successful advertising case studies, both will step out on stage together. WarnerMedia and Xandr will share the unparalleled opportunity to advertisers when assembling world-class brands, premium content and experiences, powerful advertising technology, distinct collections of audiences, personalized insights, 5G-enabled capabilities, and a future-look for ongoing innovation.

"May 13 will be a culmination of two years of commitment, collaboration and innovation with our partners at Xandr to make superlative advertising solutions available in market today, alongside premium content that matters to audiences globally," said Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks. "Our sales teams have been in market for well over a year, hosting dozens of client meetings and developing tangible solutions for partners. This moment signals a significant shift as we come together to showcase the full scope of possibilities in storytelling."

"We are at a pivotal moment in time in the advertising industry. In partnership with our colleagues at WarnerMedia, Xandr aims to not just make advertising better, but completely reinvent it," said Brian Lesser, CEO, Xandr. "With AT&T's unique assets of data, technology, premium content, and distribution we are empowering brands and advertisers to have meaningful connections with consumers. I am proud of the impactful collaboration we've had with WarnerMedia, and our clients and partners are benefiting from this powerful combination."

In 2019, both teams collaborated on go-to-market strategies but featured two separate, complementary Upfront events. Building on what both groups accomplished in the past year, this Upfront promises to not only highlight premium storytelling and content coming to the WarnerMedia brands, but also lean into tangible results through advertising solutions available now, with an eye toward future development, including the anticipated AVOD version of HBO Max, expected in 2021. The WarnerMedia and Xandr Upfront will take place the morning of Wednesday, May 13, 2020 at The Theater at Madison Square Garden in New York City. Additional details will be available closer to the date of the event.

About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

About Xandr
Xandr is AT&T's advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms build on more than a decade of innovation, optimize media spend across screens for buyers and sellers alike. Community, powered by Xandr, is a curated marketplace for premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.

WarnerMedia and Xandr are part of AT&T Inc. (NYSE:T).

Click the social buttons to share this story with your friends and colleagues.

The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers.

Copyright ©2021 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.