Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Watch my new video describing the "Hooked Up" generation, a newly identified sub-set of Millennials who are poised to be the next great generation. Also below is is an exclusive excerpt from my new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, now available at B&N.com, Amazon and other booksellers.
"Internet Pioneers are those born between 1991 and 1995. They are not like us. Any time now, these pioneers will be commanding the agenda – and we'd better understand them. Chapter 24 of Jack Myers fascinating book is called "The future of the world as we don't know it". Hooked Up is the best guide to that future that I've yet come across." --Sir Martin Sorrell, chairman of WPP
"The Hooked Up Generation is rewriting feminism, sexuality, politics, education, language, relationships, and media. This accessible and fascinating book brings new insights into how our cyber-society is shaping a captivating generation. The message is clear: the Hooked Up Generation offers hope for the future of our planet." --Mary Brabeck, Dean of the Steinhardt School, New York University
"Who cares about 17-21 year olds? Jack Myers does, and you should, too, if you want a front row seat on where the future of business and civilization is going."--Geraldine Laybourne, former chairman of Nickelodeon
"Once again, Jack Myers has his fingers on the pulse of the very latest, the impulses of the kids who will one day run the whole show, and he has the statistics to back up his cogent insights. This is by turns an absorbing, disturbing and ultimately indispensable account of a hugely misunderstood demographic group that will shape our future. Myers clearly has done his homework and the result is this superb study." --Ken Burns, Filmmaker
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.