Webby Awards for Media Creativity: Last Call for Entries

By Thought Leaders Archives
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Media companies, marketers and agencies have until December 18, 2009 to submit entries for the 14th Annual Webby Awards. Visit www.webbyawards.com for detailed entry information.

Jack Myers interviews Webby Awards Executive Director David-Michel Davies

Jack: Please describe the new Webby media awards?

David-Michel: There are three new categories – Best Use of Online Media, Best Use of Social Media, and Best Integrated Media Plan. We are honoring brands and media companies that demonstrate exceptional creative combined with sophisticated media planning strategy to reach online audiences in the most effective, innovative ways. The Best Integrated Media Plan honors campaigns that include media buys and placements over three different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla or radio. The Best Use of Social Media Award recognizes most creative use of online social media -- websites, applications, APIs, plug-ins, etc -- within an advertising or marketing campaign, while the Best Use of Online Media Award honors the most creative use of a website or online tools -- applications, games, micro-sites, online ads, social media, wallpaper, icons, etc. – integrated into a media/marketing strategy.

Jack: Why is honoring media creativity so important to the industry?

David-Michel: Brands are using online media and social media in increasingly innovative and sophisticated ways, but the media strategy behind these campaigns is rarely recognized. We felt it was important to honor excellence in this category in order to identify best practices and set benchmarks for the industry.

Jack: Who should enter?

David-Michel: Any organization or individual involved in marketing or promoting Websites or interactive advertising campaigns for business, consumer or general audiences.

Jack: What visibility will the awards have for winners?

David-Michel: The Webby Awards are the leading international awards for excellence on the Internet. Winners are covered by media around the world, including Associated Press, Reuters, The New York Times, The Wall Street Journal, USA Today, The Los Angeles Times, CNN, BBC, Entertainment Weekly, People Magazine and more. Winners are also spotlighted on the Webby Awards web sites and on the Webby Awards YouTube channel.

Jack: What is the value for winners?

David-Michel: Recognition by the Webby Award puts you in the esteemed group of past Webby Award winners, including R/GA, Crispin Porter + Bogusky, Wieden + Kennedy, Razorfish, and BBDO. It is validation for your clients and potential new clients that your agency is at the leading edge of online media strategy and planning.

Media companies, marketers and agencies have until December 18, 2009 to submit entries for the 14th Annual Webby Awards. Visit www.webbyawards.com for detailed entry information.

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