Welcome to The Media Ecologist -- You Don't Believe We're on the Eve of Destruction?
Media ecology teaches that a new technology sometimes destroys more than it creates; sometimes it creates more than it destroys. But it is never one-sided. History proves that the path to destruction is the one most traveled while the path to creativity, knowledge and human rights is littered with disinformation, autocracy and burned books. The Media Ecologist is my personal response to the destructive forces that media technology is unleashing and my commitment to being a positive force for creativity, innovation and education.
My career has been dedicated to advancing the growth and success of advertising-supported media and never have I been so concerned by threats to that growth or excited by the potential for marketing innovation. I’m asking for your continuing support by joining me in navigating these challenging times together. The Media Ecologist will explore the role and influence of media and marketing on culture, society and marketing. You and I are part of a community that truly cares about the future of our business and believes that marketing innovation is essential to the health of advertising-supported media.
The Internet has played a major role in shaping the world we live in today, and it has also contributed to the concern that the world is confronting multiple crises, all converging upon us and creating a growing fear that the apocalypse is upon us. We are at a pivotal point in the history of media and the industry is struggling to move forward as a positive force. The Internet has replaced education with mass fear mongering and has made it possible for individuals and organized news operations to hold and advance their own truths. This has led to increased insecurity, a sense of danger, and confused identity. The Internet has destroyed education's role as a common language based on fact and has empowered every individual to question the direction their lives are taking and the things that are happening to them. The Internet provides us with rabbit holes that feed misinformation and disinformation, making it difficult to separate fact from fiction. The Internet has made it impossible for us to take paths that lead to common knowledge, and with it, the inevitability that our identity crises will continue and, most likely, worsen.
The Media Ecologist, written by Jack Myers, offers insights and perspectives on the impact of media and technology on society. Media ecology examines the complex interactions between media technologies, human communication and the social and cultural environments in which they operate. Media ecology draws on concepts and methods from a range of fields, including communication studies, sociology, anthropology, psychology and philosophy, to explore how different forms of media shape and are shaped by the ways in which people communicate and interact with one another. Each week, The Media Ecologist will comment on the state of advertising-supported media, the critical role the industry has in advancing societal and cultural crises and the opportunity we have to advance solutions. I welcome your comments. To support The Media Ecologist and for exclusive subscriber-only insights, I invite you to visit and subscribe at my expanded Substack column at https://themediaecologist.substack.com.
Self-published at MediaVillage through the www.AvrioB2B.com platform.
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
