Wendy's Reprises Flatbread Grilled Chicken Sandwich with 30-Second Spot - Across Platforms

Wendy's Reprises Flatbread Grilled Chicken Sandwich with 30-Second Spot

In response to consumers' pleas, Wendy's is bringing back its Flatbread Grilled Chicken sandwiches for a limited time. First introduced in late March, Wendy's Flatbread Grilled Chicken sandwiches redefined grilled chicken by layering bold flavor inside a toasted, multi-grain artisan flatbread.

Wendy's agency, Publicis Groupe 's Kaplan Thaler Group produced the national 30-second TV commercial which can be viewed here

Click to View Interactive Chart

Footnotes

Locations: Advertiser locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by advertisers.

Wendy's Generated On Average About $200 Million Food Sales in NBC Owned Television Stations Markets

In 2012, Wendy's generated approximately $2 billion in restaurant sales in TV markets that have TV station affiliates owned by NBC Owned Television Stations. Wendy's averaged $1,456,000 in sales per unit and averaged over $207 million in sales per market.

Click to View Interactive Chart

Footnotes

Average Unit Sales: Units are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by QSR Magazine . Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by restaurant brands.

Locations: Advertiser locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by advertisers.

Population by Age Range of NBC Owned Television Stations

According to the United States Census Bureau, NBC Owned Television Stations broadcast in TV markets that reach approximately 6.4 million women between the ages of 45 to 54. The Los Angeles TV market alone is the only NBC Owned market that reaches more people between the ages of 15 to 24 than any other age groups listed in this report.

Click to View Interactive Chart

Footnotes

Age: Census Bureau programs define age as the length of time in completed years that a person has lived. For the most recent decennial census, age was the length of time in completed years that a person had lived as of Census Day--April 1, 2010. The Census Bureau's national surveys compute age as of the interview date.

Gender Population: Estimates are made for the United States, states, counties, places, and metropolitan areas within the United States. The timing of estimates and availability of demographic detail vary by geographic level. The schedule of releases is available at http://www.census.gov/popest/schedule.html .

NBC Owned Stations Broadcast to 118 Million People

NBC Owned Television Stations owns and operates 10 TV stations in 10 TV markets. The stations reach a total of approximately 118 million people that live in 161 counties across the United States.

Click to View Interactive Chart

Footnotes

Population: Estimates are made for the United States, states, counties, places, and metropolitan areas within the United States. The U.S. resident population includes all persons who usually reside in the 50 states and the District of Columbia, but excludes residents of the Commonwealth of Puerto Rico and the Island areas under U.S. sovereignty or jurisdiction (principally American Samoa, Guam, United States Virgin Islands, and the Commonwealth of the Northern Mariana Islands). In addition, the U.S. resident population excludes U.S. Armed Forces overseas and civilian U.S. citizens whose usual place of residence is outside the United States.

Across Platforms, Inc. (www.acrossplatforms.com), located in Boston, is a television services firm that provides consulting, distribution, content licensing, and application development services to marketers and programmers. The company’s free newsletters (Subchannel Report, Home Shopping Industry Report, and Advertiser Report) are read weekly by thousands of industry members. Read all Across Platfomrs' MediaBizBloggers commentaries at Advertiser Report by Across Platforms.

Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggers.com management or associated bloggers. MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries.