What Advertisers Need to Know Before Purchasing Inventory on Criminal Minds - DailyTRA

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Criminal Minds,a popular drama series is into its seventh season on CBS. Criminal Minds is a series about profilers who travel around the country as part of the FBI’s Behavioral Analysis Unit (BAU), solving the most violent and heinous crimes. So who are the viewers of Criminal Minds and what are they purchasing? With TRA’s Media TRAnalytics®, advertisers are able to find the answer quickly and effectively to transform their plain approach to media planning by finding The Right Audience®. This is done by matching actual viewing behavior with purchase decisions, thus making it easier to target specific viewers with their product message and as the result…improving their ROI. The top 5 category purchasers who watch Criminal Minds include a variety of different categories, such as Shelf Stable Dinners & Entrees. Petcare - Cat/Dog, Candy and Salad Dressings. Advertisers are using TRA’s StoryFinder™ to access the information they need in order to reach their intended targets and maximize their return on investment. To learn more about TRA and Media TRAnalytics®, please visit www.traglobal.com.

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