What Cars are PGA Tour Viewers Buying - DailyTRA

Golf is one of the most popular worldwide sports and the PGA Tour contains the majority of the top golfers in the world. Every tournament is broadcast on either CBS or NBC and automotive manufacturers need to know which type of car buyers they are going to reach on each network. With TRA’s Media TRAnalytics® StoryFinder™ report, they are able to answer that question.

After reviewing TRA’s Media TRAnalytics® StoryFinder™ report, it is clear that the PGA Tour viewing audience prefers foreign and luxury vehicles such as BMW, Lexus, Mercedes Benz and Subaru. Both Lexus and Mercedes Benz are sponsors of the PGA Tour and loan out cars to the golfers to use at each event. This information shows automotive manufacturers how to restructure their media plans to reduce any wasteful spending which will increase their return on investment. For more info, please visit www.traglobal.com.