What Media Buyers Value Most in 2025
The results from The Myers Report 2025 Survey of Advertising Professionals are unambiguous: the attributes most likely to win RFPs and renewals are Flexibility (52.6%), Outcome-based pricing (51.9%), Transparency (45.4%), Relevant programming environments (44.8%), and Brand-safe environments (41.2%). In other words, buyers are signaling: help me adapt quickly, pay you for results, see exactly what I get, run in the right contexts, and guarantee safety. This aligns tightly with broader market currents in video and programmatic.
Jack Myers
With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …
