What Social Media Do Ad Execs Use? -
By Jack Myers The Myers Report Archives
| MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership | ||||||||
| The rankings below reflect the perceptions of advertising executives, with percentages based on percent of respondents who qualified use of each social media platform. | ||||||||
| Which Social Media Platforms do you use? | TOTAL | YEARS IN BUSINESS | ||||||
| 1-‐7 years | 8-‐14 years | 15+years | ||||||
| % | RANK | % | RANK | % | RANK | % | RANK | |
| 89.4% | 1 | 89.8% | 1 | 85.7% | 1 | 92.9% | 1 | |
| 67.4% | 2 | 69.4% | 2 | 69.8% | 2 | 60.7% | 2 | |
| 53.3% | 3 | 51.9% | 3 | 54.0% | 3 | 55.4% | 3 | |
| 43.6% | 4 | 50.0% | 4 | 50.8% | 4 | 23.2% | 5 | |
| Google+ | 30.0% | 5T | 28.7% | 7 | 30.2% | 6 | 32.1% | 4 |
| 30.0% | 5T | 34.3% | 5 | 33.3% | 5 | 17.9% | 6 | |
| SnapChat | 20.7% | 7 | 33.3% | 6 | 11.1% | 8 | 7.1% | 8 |
| Foursquare | 11.5% | 8 | 11.1% | 8 | 14.3% | 7 | 8.9% | 7 |
| SOURCE: MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership. Survey among 253 respondents conducted in February 2015 | ||||||||
| Contents copyright © 2015 MyersBizNet Inc. Reproduction, distribution in any form, and duplication is restricted exclusively to corporate members of MyersBizNet, Inc. | ||||||||
| The percentages below are based on percent of respondents who rated frequency of use for business purpose 4/5 "often/frequnetly" (top two box) | ||||||||
| How frequently do you use each for business purposes with 1 being never and 5 being often (4/5 "often frequently" top two box rating) OFTEN / FREQUENTLY | TOTAL | YEARS IN BUSINESS | ||||||
| 1-‐7 years | 8-‐14 years | 15+years | ||||||
| % | RANK | % | RANK | % | RANK | % | RANK | |
| 54.9% | 1 | 54.7% | 1 | 58.1% | 1 | 51.8% | 1 | |
| 31.3% | 2 | 36.3% | 2 | 31.7% | 2 | 21.2% | 3 | |
| 24.4% | 3 | 23.2% | 4 | 27.9% | 3 | 22.6% | 2 | |
| 21.8% | 4 | 31.3% | 3 | 20.0% | 4 | 4.3% | 4 | |
| SnapChat | 11.8% | 5 | 21.3% | 5 | 5.5% | 7 | 0.0% | 7T |
| 10.4% | 6 | 16.8% | 6 | 6.8% | 5 | 2.1% | 6 | |
| Google+ | 7.7% | 7 | 10.3% | 7 | 6.7% | 6 | 4.0% | 5 |
| Foursquare | 2.6% | 8 | 3.3% | 8 | 3.4% | 8 | 0.0% | 7T |
| SOURCE: MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership. Survey among 253 respondents conducted in February 2015 | ||||||||
| Contents copyright © 2015 MyersBizNet Inc. Reproduction, distribution in any form, and duplication is restricted exclusively to corporate members of MyersBizNet, Inc. | ||||||||
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
