What to Expect at Mobile World Congress 2018

By MediaBizBuzz Archives
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Mobile World Congress 2018 will be held in Barcelona from Monday, February 26 to Thursday, March 1.  This year over 115,000 people are expected.  The theme this year is “Creating a Better Future.”  The key to getting the most out of Mobile World Congress rests on your ability to curate the event and to navigate world-class content and exhibitors.

Why Mobile World Congress Is the Most Important Conference in 2018

The mobile industry has already created a better future for 5.1 billion unique mobile subscribers globally.  The mobile ecosystem generated 4.4% of global GDP ($3.3 trillion) in 2016, a figure that will grow to $4.2 trillion in 2020 according to the GSMA.  Mobile World Congress because of its vast international impact has become the most important global event for executives to attend.  It is business event, where deals are consumated and minds are expanded.

Navigation

The venue at Mobile World Congress in one of the largest yet easiest to navigate in the world.  The conference is the size of two side-by-side shopping malls and can be easily navigated on foot.  Attendees can walk from one end to the other in 30 minutes.

The conference program and speakers are thought provoking and world class.  At a time when the two largest media companies are AT&T and Verizon, it is no wonder this is a must-attend event for brand and their agencies.

Keynotes

Mobile World Congress keynotes feature executives from some of the world’s leading operators and industry innovators.  They will be speaking on topics ranging from 5G to artificial intelligence, the Internet of Things to big data, virtual reality to video and beyond.  These executives will also discuss the short- and long-term opportunities and challenges facing the mobile industry and share insights on how operators can take a leading role in driving the digital economy and addressing societal issues.  

Conferences

To successfully navigate Mobile World Congress, it is important to know the many partner conferences available to attendees.  The conference participants range from advertising agencies to consulting companies to infrastructure firms.  MWC supports Women 4 Tech programs, STEM programs, Next Generation Technology and 4YFN.  4FYN Barcelona 2018 brings the entrepreneurial sector closer to the latest technologies with specific sessions on blockchain, IoT, tech transfer, corporate venturing and artificial intelligence.

Perspective: Mobile World Congress in the next decade

The mobile industry sets the pace of change for the global economy.  5G, driverless cars, cybersecurity and IoT growth, among others, are dependent on a robust and profitable mobile economy.

The last decade of Mobile World Congress (2007-2017) was the smart decade.  It was a period of unprecedented rapid growth.  According to a 2017 report from the GMSA the number of mobile phone users grew from two billion in 2007 to five billion in 2017 while smartphone connections increased during that same time from 179 million to five billion. 

The next decade is the intelligent decade powered by 5G, high density quantum computing, driverless cars, sustainable data centers, sensors, voice, IoT, AI – all powering smart cities, industries and much more.  The "graphene economy" will rise out of the laboratory and into the marketplace in the first part of the next decade.  Not since the commercialization of petroleum has a substance had the potential to impact most aspects of the economy.

Fact or fantasy?  See for yourself in four weeks in Barcelona at Mobile World Congress 2018.

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