What types of cars are viewers of the Masters and Wimbledon Driving? - DailyTRA

Many people believe that both The Masters golf tournament and The Wimbledon Championships are the most prestigious tournaments in their respective sports. Since they both draw such large television viewing audiences, automotive manufacturers who buy ad space in The Masters and Wimbledon need to know if they are reaching their intended target consumers to justify the higher cpm. With TRA’s Media TRAnalytics®, advertisers are able to answer that question.

After reviewing TRA’s StoryFinder™ report, it is clear that viewers of both tournaments overwhelmingly prefer Foreign and Luxury vehicles such as Lexus and Mercedes Benz. For both The Masters and Wimbledon, the top five automotive manufacturers were the same but their indices were slightly different. Seeing that the only two non-luxury car makers were Subaru and Volkswagen, it is obvious that The Masters and Wimbledon viewers are purchasing more foreign vehicles. This information provides automotive manufacturers the ability to re-allocate their media plans to reduce any wasteful spending which will increase their return on investment.

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