Video: What’s Next at SXSW?

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This week on Mindshare’s Culture Vulture Live, Rachel Lowenstein takes us through SXSW Interactive.

Every year, thousands of people attend this festival of technology and culture. Per usual, Mindshare is sending a team to harness new ideas and insights and give you daily recaps while we’re there. So, here’s a few key themes to look out for at this year’s SXSW -- from the world of autonomous living (and all of its implications) to the future of retail and more.

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