The Results Are In … What’s Your Industry IQ?

1. Which of these networks delivered the most W25-54 in 4Q’15?
   1. Bravo
   2. Hallmark Channel
   3. HGTV
   4. Lifetime
   5. USA

2. Which network owns Thanksgiving, with the most W25-54 watching that week?
   1. Food Network
   2. Hallmark Channel
   3. TBS
   4. TNT
   5. USA

3. Which news network holds the record for the highest-rated non-sports cable telecast of all time?
   1. CBSN
   2. CNN 
   3. Fox News
   4. MSNBC

4. Which news network ranked #1 in primetime for total viewers and A25-54 during March 13’s Democratic Town Hall?
   1. CBSN
   2. CNN
   3. Fox News
   4. MSNBC

5. In 2016 which of these nets is NOT down -15% or more versus the prior year with W25-54?
   1. A&E
   2. Freeform 
   3. Hallmark Channel
   4. TLC
   5. USA

6. Over the last 5 years, which network has GROWN over 20% with W18-49?
   1. A&E
   2. Bravo
   3. Hallmark Channel
   4. TNT
   5. USA

7. Which network saw its January 2016 Original Movie Premieres grow +20% over year-ago levels?
   1. FX
   2. Hallmark Channel
   3. Lifetime
   4. TBS
   5. USA

8. Which is the most watched network with W25-54 in 1Q’16-to-date?
   1. FXX
   2. Hallmark Movies & Mysteries
   3. Nat Geo
   4. Oxygen
   5. truTV

9. What is the fastest-growing entertainment network in 2016?
   1. A&E
   2. Freeform
   3. Hallmark Movies & Mysteries
   4. TLC
   5. USA

10. Which network had the most distribution gains from 2015 to 2016?
    1. FXX
    2. Hallmark Movies & Mysteries
    3. INSP
    4. Investigation Discovery
    5. UP

11. Which network is home to the longest running movie franchise in TV history?
    1. Hallmark Channel
    2. Lifetime
    3. TBS
    4. TNT
    5. USA

12.  Which sports network most recently inked a 2-year deal with Snapchat?
    1. CBS Sports
    2. ESPN
    3. Fox Sports
    4. MSG
    5. Turner Sports

13. Which company announced a streaming deal with the NHL which will allow it to sell its own advertising for the games?
    1. Hulu
    2. Periscope
    3. Twitter
    4. Yahoo
    5. YouTube

14. Which network owns the holidays with more holiday programming than any other on TV?
    1. Freeform
    2. Hallmark Channel
    3. Lifetime
    4. Lifetime Movie Network
    5. TBS

15. Which news network recently revived “Wall Street Week”, which ran for 35 years on PBS?
    1. CNBC
    2. Bloomberg
    3. Fox Business News
    4. Fox News

16. Which is the only cable network with a Lifestyle show that premieres 52 weeks a year, 5 days a week?
    1. Cooking Channel
    2. DIY
    3. Food Network
    4. Hallmark Channel
    5. HGTV

17. What network group premieres the most Original Movies in all of TV?
    1. A+E Television Networks
    2. Crown Media Family Networks
    3. Discovery Networks
    4. NBCU
    5. Viacom

18. What network group offers sponsorship opportunities in the following key time periods: Thanksgiving, Christmas, Super Bowl Sunday, Valentine’s Day, Wedding Season and Back-to School?
    1. A+E Television Networks Group
    2. Crown Media Family Networks
    3. Discovery Networks
    4. NBCU
    5. Viacom Networks

19. Which network unveiled an aggressive strategy to drive three million new Latino voters to register to vote?
    1. Azteca America
    2. CNN en Espanol
    3. Telemundo
    4. Univision

20. Which is the only family-friendly mystery channel?
    1. Chiller
    2. Cloo
    3. Hallmark Movies & Mysteries
    4. Investigation Discovery
    5. Lifetime Networks
    6. Lifetime Movie Network

If you answered all the above correctly than you know this: Crown Media Family Networks continues to command impressive marketplace leadership. In an era of flagging cable ratings and disruption, both Hallmark Channel and Hallmark Movies & Mysteries have proven that family-friendly content yields audience growth and distribution gains. Hallmark Channel’s total audience from September through February is up 8% YOY. While in Q1’16, Hallmark Movies & Mysteries is up 66% among W25-54 in total day delivery YOY. The standard bearers of engaging holiday programming, Crown Media Family Networks outpaces the competition in terms of audience but also in regards to the amount of original content produced – offering a prime environment for advertisers.

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated bloggers.