How prepared are media sales organizations to step up their services, capabilities and support and be proactively responsive before, during and after the Covid-19 crisis? Those companies that have prioritized strong support as part of their organizational DNA are more likely to survive and even grow. Organizations that, by design or lack of investment, are culturally unprepared for proactive outreach and communications and, as a result, they are most likely to lose market share. The Myers Report has uncovered fascinating dynamics in our most recent Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Companies' Strengths, Weaknesses, Obstacles and Opportunities. Across ten metrics measuring sales organization performance, we've found significant inconsistencies across different respondent groups as reflected in the charts below. The Myers Report data also represents insights for advertisers and agencies on which media partners are most prepared to support them in meeting their needs as they navigate through these turbulent and changing period and as we move toward recovery and beyond. The full research study methodology is available here.
On Wednesday May 27 at 11AM ET, The Myers Report will be hosting a ZOOM video update (register here) to share insights and results from full The Myers Report Survey, followed throughout June by individual ZOOM presentations to member companies on their detailed results and strategic analyzes identifying corporate strengths, weaknesses, obstacles and opportunities for growth. Through May we'll be releasing regular reports on selective survey results that are relevant to the media and advertising community, and we'll highlight exceptional performance of media sales organizations. To schedule your member's presentation, contact Robin Wallace at firstname.lastname@example.org.
For the attribute PROACTIVELY HELPS ME BE MORE EFFECTIVE IN MY ROLE, across 80 media organizations, here are the TOP 15 sales organizations among different respondent groups.
THIS MEDIA SALES ORGANIZATION PROACTIVELY HELPS ME BE MORE EFFECTIVE IN MY ROLE
TOP PERFORMING MEDIA SALES ORGANIZATIONS
Based on percent of respondents rating each organization Top 2-Box.
5-point rating scale from Poor (1) to Excellent (5).
Details and methodology available to MediaVillage Member companies
Respondents must self-identify as being in a business relationship with the organization to qualify for rating the company
*CBS and Viacom were rated separately based on THE 2019 performance of each prior to combination.
The following represents a cross section of available respondent groups.
Custom analyses are available to MediaVillage member companies.
For a full list of 80 media sales organizations included in the survey, link here to the methodology.
TOP 15 SALES ORGANIZATIONS: TOTAL RESPONDENTS
TOP 15 SALES ORGANIZATIONS: AGENCY PROFESSIONALS
TOP 15 SALES ORGANIZATIONS: ADVERTISER PROFESSIONALS
TOP 10 SALES ORGANIZATIONS: FEMALE RESPONDENTS
TOP 10 SALES ORGANIZATIONS: MALE RESPONDENTS
TOP 15 SALES ORGANIZATIONS: RESPONDENTS WORK WITH SALES ACCOUNT EXECUTIVES
TOP 15 SALES ORGANIZATIONS: RESPONDENTS WORK WITH MID-LEVEL SALES/SR. ACCOUNT DIRECTOR LEVEL
TOP 15 SALES ORGANIZATIONS: RESPONDENTS WORK WITH SENIOR SALES MANAGEMENT/CRO LEVEL
ATTRIBUTES EVALUATED IN THE MYERS REPORT SURVEY OF 700 ADVERTISER AND AGENCY PROFESSIONALS
Respondents self-identify companies with which they have a professional relationship and are asked to rate each company on a 1-5 scale.
Organizational rankings are based on percent of qualified respondents rating each of their selected companies Top 2 Box (4,5)