Why Environmental Stewardship Matters: Ballyhoo Media's Commitment

As a company at the intersection of innovation in advertising and environmental responsibility, we believe we have a unique role to play in fostering the well-being of our community and the environment. Like many others, we understand that our business and our personal lives are directly tied to the well-being of the very ecosystems that sustain us.

Last year, we launched a three-month water testing pilot program with Miami Waterkeeper, covering portions of the Northern Biscayne Bay region to monitor Enterococci bacteria, providing vital data on water quality to the community, via SwimGuide. This bacteria can signal potential health risks in recreational waters, making routine monitoring crucial for public safety.

     

Key Highlights of the Program:

• Over 25 water samples were collected and analyzed for FIB, dissolved oxygen, water temperature, salinity, turbidity, and chlorophyll-a.
• We made the results available to the public through the SwimGuide app, where users can easily access up-to-date information on water quality at various sites.
• The project saw a significant level of engagement through a short period of time, with 419 visits to the SwimGuide website, encompassing all the sites we tested.
• The study revealed that 20% of the samples exceeded the recommended safety threshold for recreational waters, highlighting the ongoing need for vigilant water quality monitoring.

South Florida’s waterways are not only a vital part of our environment but also a cornerstone of our local economy, drawing tourists and supporting jobs across the region. Yet, these waters face numerous threats, from pollution to sea-level rise. By investing in programs like this pilot project, we aim to contribute to the long-term health of Biscayne Bay, ensuring that it remains safe and enjoyable for everyone.

   

Why does this matter to Ballyhoo?Because as leaders in waterway media advertising, we have the ability, and I would argue the responsibility, to leverage our platform and resources to promote environmental stewardship.

On a personal note, I’m passionate about using Ballyhoo’s unique platform to create meaningful change. As a company, we’re more than advertisers—we are stewards of the waters that so many rely on for recreation, business, and daily living. Programs like our water testing initiative are just the beginning of what I believe will be an ongoing journey of innovation and responsibility. I look forward to continuing to push for projects that not only advance our business interests but also contribute to the health and safety of the communities we serve.

Read the Full Report

For a detailed look at our findings and to learn more about the work we did with Miami Waterkeeper, we invite you to read the full report.

Posted at MediaVillage through the Thought Leadership self-publishing platform.

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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet.