Why Happiness Matters: How to Harness Its Power to Drive Impact (Video)

By The Storytelling Revolution Archives
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As markets around the world grapple with our inflation-ridden and geopolitically unstable world, there is a universal human need we all share: the quest for happiness. There is no expert more recognized on the topic of modern day happiness than Gretchen Rubin. She is one of the most influential and insightful observers of happiness, human nature and human behavior. In this episode of Storytelling Revolution, she shares her own personal journey from Supreme Court law clerk to New York Times best-selling author and global thought leader.

Gretchen describes how history provides us with many lessons -- from Churchill's oil paintings as a creative outlet during turbulent times to her own inner sanctuary of reading and reflection that replenishes her drive and spirit. She's the author of many books, including The New York Times bestsellers Outer Order, Inner Calm, The Four Tendencies, Better Than Before and The Happiness Project. She has an enormous readership, both in print and online, and her books have sold over 3.5 million copies worldwide, in more than thirty languages. The Happiness Project spent two years on the bestseller list.

During our conversation Gretchen explains how storytelling needs to start with understanding human behavior and shares the powerful Four Tendencies framework as a tool towards better insights. She also reveals how the tenets of The Happiness Project can be applied to employee happiness and well-being by getting to the root cause of burnout and low morale. She reminds us that any approach is always personal and unique to each individual and requires a structured approach and a growth mindset. And she warns us against using rewards as an incentive -- as it can often backfire -- and instead she advises us to focus on accountability.

Listen, learn and apply ideas from one of the most accomplished and thought-provoking thinkers on the topic of happiness!

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