Why is Everyone Talking About Social TV?

"Social TV will be an$8-$12 billion business in 2020…"– Jack Myers at The Social TV Summit Los Angeles, July 20, 2011.

Here are a few questions most media and entertainment executives are asking.

Why is everyone talking about Social TV?

Why is there a new start-up funded almost every other week, seeking to be "the" Social TV platform or as some say…. "The Facebook for TV"?

Why is every company in media, entertainment, Cable, Satellite and Broadcast TV making a deal with these technology companies….with names you never heard of before…. ClipSync, GetGlue, Miso, TVplus, Trendrr, Bluefin Labs, Social Guide, etc.?

Here's what I think….

Social media is having a huge effect on how we view content: on the big screen in the living room, on the laptop, on tablets and on mobile phones. Millions watch TV and Tweet or deliver status updates to their Facebook friends as they watch TV creating a whole new audience to monetize.TV ad spend and Digital Media ad spend will be integrated, instead of fighting each other, to create the $8 to 12 billion dollars that Jack Myers predicted.

Social TV will enable brands to provide viewers a "digital companion ad" on a second screen that syncs to the exact second they view the branded message on TV, offering advertisers, for the first time, a fully integrated, geo-targeted and measurable direct response opportunity (think coupons, special offers, dealer locator, etc.) at the time the "emotion" of the brand message is delivered.

Sound amazing? Confusing? The next opportunity? That is why we created The Social TV Summit, a high level executive conference designed to help you learn about social media's effect on how we will be actively viewing and responding to content on the big screen in your living room, on your laptop, and on your tablet and mobile phone.

Following a sold out gathering in July in Los Angeles, we are happy to announce The Social TV Summit New York, which will be held at Capitale in SoHo, November 16^th. Click the link (www.socialtvsummit.com) to review speakers and panels. Two keynote speeches from the Social Media executives who manage media and entertainment partnerships for Facebook and Twitter. Speaking for Facebook will be Kay Madati and from Twitter Chloe Sladden. Several case studies from series like The XFactor will be shared. You will have the opportunity to network with senior level execs from CBS, FOX, NBC, Turner, Univision, AT&T, TiVo, Yahoo!, ConnectedTV, YouTube, GoogleTV, Hill Holiday, Razorfish, ClipSync, GetGlue, Shazam, Miso, TVplus and many more.

"In a single action-packed day (at the Social TV Summit in LA), we heard 'the pitch' from the CEO of virtually every leading start-up venture in the 'social TV' space, as well as getting the perspective from senior executives of all major stakeholders including portals, major social media services, studios and networks. If you are trying to understand how your business might be a beneficiary or casualty of the disruption caused by the nascent social TV phenomenon, you won't find a better use of your time." -- Roger Keating, SVP Digital Media, Hearst Television

Join the discussion at The Social TV Summit New York by clicking here for your Jack Myers $200 Discount and pre-approved attendance to The Social TV Summit New York: