One of the goals of the heavily supported Advertising Week is to introduce and attract young talent to consider advertising careers and to promote advertising as a business. For those who have attended Advertising Week, you'll recall an overwhelmingly white audience. And while the young attendees have been 65% female, consistent with college graduation trends, senior industry professionals on stage have been predominantly male. It's time to change that dynamic and invest more in advancing gender equity; retaining our community's diverse talent; and reaching, engaging and influencing Black, Latinx, LGBTQ+, veteran, differently-abled and other underserved communities that may not even be aware of media and advertising as a business and career opportunity.
Attracting and retaining a diverse workforce is not only an imperative in the current unprecedented competition for talent, it's statistically proven to increase business success. (See the graph above.)
Here are the facts (see below) explaining why an investment in Advancing Diversity Week is essential and why more than 50 media and advertising companies and industry leaders have committed to supporting our weeklong Advancing Diversity Week program September 20-23 targeting diverse talent within our own community plus underserved students, veterans and diverse professionals from compatible industries.
For more than a decade, advancing industry growth through diversity has been a stated purpose of MediaVillage and my personal mission, from Women in Media Mentoring Initiative and WomenAdvancing.org in 2011, to 1stFive.org in 2014, FutureofMen.com in 2016, AdvancingDiversity.org in 2017 and Advancing Diversity Hall of Honors at CES from 2018-2020. (View the 2021 Advancing Diversity Hall of Honors Inductees here.)
If your company is not among those supporting the collective marketing, media, advertising and entertainment community's diversity outreach, you should ask yourself and your leadership "why not?"
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