Launching or expanding a business requires a deep dive into consumer needs and preferences. While personal observations and market knowledge offer valuable insights, scaling these findings to a national level necessitates a broader approach. Marketers need to tap into a variety of data sources, such as surveys, studies, CRM systems, and website analytics. The richness and specificity of this data greatly impact its utility and how effectively it can be integrated.
Why Synthetic Data is the Future of Customer Insights
