Will Viewability Measurement Standards Result in the Death of Ad Networks?

ComScore's latest data from June suggests 54% of display ads are not viewable . As the demand for greater accountability with digital advertisements continues, more advertisers are taking the initiative and getting ahead of the viewability curve with premium video advertising.

In this video, Ashley J. Swartz, CEO and Founder of Furious-Minds, describes what this means for brands and publishers, and how the lack of measurability surrounding ads effectiveness could result in the death of ad networks.

http://www.youtube.com/watch?v=dP2X8cTYOt0

Ashley J. Swartz (Red Fury) is CEO and founder of Furious Minds. Contact Ashley at @redfurynyc, www.linkedin.com/in/ashleyjswartz.

Read all Ashley's MediaBizBloggers commentaries at Furious Minds.

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