So far, 2019 has been a stellar year for the out-of-home (OOH) industry. With headlines such as, "Why Billboards and Outdoor Ads Are Booming in the Smartphone Age," "Facebook Pushes Online Ads, Then Spends Its Cash on Billboards,""People Love Instagramming Billboards and It's Great for Advertisers," and "Billboards — Yes Billboards — Are Having a HeyDay in a Digital World," it is clear that OOH is on the rise and closely intertwined with both digital engagement and natively digital advertisers. OOH's success within the digital space and its investment in new technology and digital deployment have also led to increased industry growth. OOH's power to drive massive digital engagement is often a core indicator of a campaign's success.
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