Working Live: Lean in to an Always-On Strategy

Wavemaker Business @ Bloomberg Media
Cover image for  article: Working Live: Lean in to an Always-On Strategy

Technology has firmly shifted the balance of power in favor of consumers who can now research, compare and purchase anything instantly and have it delivered anywhere. In this issue, MEC and Bloomberg explore the shift from real-time marketing to live activations, and how marketers are employing live tactics to drive business results.

Click to read Issue 2.

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