Wrap Up Your TV Media Spend With Purchaser Rating Points™ - DailyTRA

Jersey Shore has the highest Purchaser Rating Points™ (PRP™) for Foils and Wraps. What does that mean for advertisers of those products?  With TRA’s Media TRAnalytics®, advertisers are reallocating their media spend to programs with The Right Audience™, those who will purchase the products, or in other words, programs with the highest PRP™. This is directly linked to a reduction in waste and a higher return on media investment for advertisers. To learn more about TRA’s Media TRAnalytics®, please visit www.traglobal.com.