WWE Raw Lays A Smackdown On Its Top 10 Cable Compadres - DailyTRA - MediaBizBloggers

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If you don’t assume an age/gender profile when it comes to making efficient use of your advertising dollars, you can find who The Right Audience™ is by using TRA’s Media TRAnalytics®. With Media TRAnalytics®, you will learn that WWE Raw viewers on Monday nights indexed the highest among the top 10 rated cable shows for the week of August 30th when it came to purchasing Hair Color products to drive ROI. So let’s put the sleeper hold on assumptions because… ‘willful waste brings woeful want’.

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