Yogurt Culture Meets Television Top Rated Broadcast Programs - DailyTRA - MediaBizBloggers

Top rated Broadcast programs mostly deliver an average Yogurt buying audience, with ABC’s “The Bachelorette” delivering the highest ratings and a 44% bigger Yogurt audience than average. CBS’s “The Big Bang Theory” under-delivered on this category’s buyers. Dannon and General Mills Yogurt brands might find other programs that offer even stronger environments by leveraging purchase behavior indices to re-allocate their media spend.

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