YouTube Releases 2019 Ads of the Year

YouTube Insights
Cover image for  article: YouTube Releases 2019 Ads of the Year

YouTube has released the top ads that people in the U.S. chose to watch on its platform in 2019. The YouTube Ads Leaderboard showcases the most creative ads that viewers choose to watch. Ads are selected by an algorithm that factors in organic and paid views, watch time, and audience retention (how much of a video people watched).

Looking at top ads on YouTube from January 1, 2019, to December 1, 2019, we saw:

·Tech brands make a big splash. Amazon took first place with an Alexa ad (as it did last year) and Apple wasn’t far behind with a video introducing iPhone 11.

·The Super Bowl momentum continued. Six of the top 10 ads watched on YouTube originated as Super Bowl TV ads. This means that marketers extended the return on investment of those ads as viewers continued to watch them for the rest of the year.

·Celebrities were still the ultimate attention grabber. More than 16 million people watched as Chance the Rapper and Backstreet Boys performed in the Doritos ad, Sarah Jessica Parker changed up her drink order for Stella Artois, and athletes such as Serena Williams showed what happens when women Dream Crazier in a Nike ad.

·2019 Year-End Stats: The total watch time for all videos on the list is approximately 275 million minutes, and the total number of views is 230 million.

2019 Year-End YouTube Ads Leaderboard and Global Views (1/1/19 – 12/1/19):

      
RankBrandAd# of viewsCreative AgencyMedia Agency
1AmazonNot Everything Makes the Cut – Amazon Super Bowl LIII Commercial39.5MLucky GeneralsRufus
2HyundaiUSAThe Elevator | 2019 Super Bowl Commercial | Hyundai38.9MInnoceanCanvas Worldwide
3GilletteWe Believe: The Best Men Can Be | Gillette (Short Film)32.8M  
4AppleIntroducing iPhone 11 — Apple31.8MAppleOMD
5Bosch GlobalThe Internet of Things presents – #LikeABosch23.3MJung von MattOMD Hamburg
6DoritosDoritos® | Chance the Rapper x Backstreet Boys Super Bowl OFFICIAL VIDEO #NowItsHot16.7MGoodby, Silverstein & PartnersOMD
7Audi USAAudi Presents: Science Fair14.8MM/H VCCPPHD
8Stella ArtoisStella Artois | Change Up The Usual | 201913.9MMother New YorkDentsu
9NikeNike | Dream Crazier11.1MWieden & KennedyPublicis Sapient
10NFLThe 100-Year Game | SBLIII7.3M72andSunnyHavas
      

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