Vice President, Advertising Sales/Audience Research & Measurement
Bob joined TiVo in 2006 to help launch the new StopWatch ratings service, based on the second-by-second ‘live’ and ‘timeshifted’ data. TiVo has quickly established its new Audience Research & Measurement services as a important new player in the TV planning & buying space. In 2008 he took on the additional role of managing the Advertising Sales team to coordinate the confluence of TiVo’s iTV offerings combined with audience research.
TiVo sits at the crossroads of the incredible changes in the TV viewing & ratings landscape -- with more and more DVR’s being used, more broadband connections to TiVo, the ability to search for virtually any content, VOD, interactive & addressable advertising and so much more – TiVo is uniquely positioned to provide detailed opportunities and research insights.
Before joining TiVo, Bob spent 17 years managing the sales and consulting services at Roper Reports (now part of GfK), which is a leader in providing consumer insights data and consulting to hundreds of major corporations. Bob concentrated his efforts in the media landscape, heading up the group working with advertising agencies, media planning companies, publishers and TV networks – as well as many of the Fortune 500 firms. Bob also helped to develop the Starch Ad Readership database reports and services – providing new metrics for advertising exposure measurement in the magazine industry.
Before Roper, Bob held executive positions at Mediamark Research Inc. (MRI) and Simmons Market Research Bureau (SMRB). He started his career at IMS, a pioneer in providing media research analytic services to the advertising industry.
When not working, Bob can be found in New Canaan, CT where he lives with his gorgeous wife Pat, and their 3 children. He’ll likely be in the backyard hammock reading something…Bob is a graduate of the University of Florida, where he met his wife – and also is a Commissioner for the New Canaan Baseball.
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