DailyTRA is a series of stories of how buyers and sellers of television advertising can be empowered to use actual consumer purchase behavior to find The Right Audience™.
Each day, TRA will be publishing the “DailyTRA”: an analysis showing the top 10 Broadcast or Cable program ratings from a particular week (sourced from the Nielsen ratings published in the New York Times every Monday) and the complementary TRA Category Purchaser index that can be used to find “The Right Audience™” in the context of that Nielsen rating for that program. These DailyTRAs offer a glimpse into how TRA’s powerful MediaTRAnalytics® software and data can save money for advertisers while increasing revenues for television networks. – an obvious win-win for an industry seeking more accountability.
TRA is a media measurement software and analytics company whose patented Media TRAnalytics® business intelligence system allows networks, agencies and advertisers to plan, buy, sell and measure the effectiveness of TV advertising by finding The Right Audience™ through matching the household’s television ad exposures with the actual purchases of the products being advertised in that same household. This enables clients to reallocate media buying and selling to create more accountability, save money and drive sales of the products being advertised.
TRA has the largest Consumer Packaged Goods single-source database of 370,000 homes which is created by matching TV viewing data (from set-top-boxes) with purchaser data (e.g., from frequent shopper cards for consumer package goods) within the same household.
TRA’s patented Media TRAnalytics® business intelligence system offers media buyers and sellers the ability to mine the power of this single-source database to across multiple consumer purchase categories, Nationally and for Local markets for essentially every program on television.