Ipsos OTX MediaCT offers a complete view of today’s complex and evolving media ecosystem. Working with media owners, content providers, technology & telecoms companies and advertisers – we help them to understand the connections between consumers, content, channels, brands and devices.
We do this through industry-leading planning and tracking tools such as LMX (Longitudinal Media eXperience), Ipsos Mendelsohn Affluent Survey, TV Dailies and Game Plan as well as through custom research to answer specific questions. These questions are as complex as they are varied and encompass issues such as: cross-platform evaluation, the role of social media, monetizing content, the impact of new devices on consumer behavior and the power of different media, entertainment and technology brands. Answering them requires an innovative approach to market research together with sector experience and ultimately, thought leadership.
The senior team at Ipsos OTX MediaCT has extensive experience working with and for media owners, agencies, advertisers, technology and entertainment companies, allowing us to look at the issues from all angles. The techniques we use to answer research briefs encompass a wide range of approaches from the humble survey or focus group to semi-ethnographic online techniques, biometric testing, online communities, passive measurement of mobile phone and internet usage, data modeling and virtual reality.
Ipsos OTX MediaCT is a specialist division within the Ipsos group. Ipsos has offices in 66 countries, generating revenues of 943 million Euros in 2009. Alongside media, content & technology, Ipsos has specialist practices in advertising, loyalty, marketing and public opinion research.