In addition to her training and consulting for Laredo Group, developing and leading courses and private client work, Kendall remains focused on select collaborative pursuits through her own company, Influence Collective, LLC. This entails advising agencies, publishers and entrepreneurs on integrated media operations or services.
In fact, Influence Collective now serves a dedicated passion of Kendall's: Special Spectators, providing integrated marketing services to the charity. See: www.specialspectators.org.
Allen’s 18+ year path has led from print to digital, spanning publisher and agency side. She first spent a few years covering emergent media tech in the SF Bay Area as a moonlighting, independent journalist obsessed with the broadening media landscape.
Moving from print to the digital publishing realm during its most formative years, Allen helped found Thrive, an early play in content and community, and AOL/Time Inc. joint venture. She then moved to the agency world and held top posts at USWeb/CKS and Euro RSCG Circle. She eventually would spent three years building independent agencies or divisions within agencies headquartered in New York.
A highly regarded thought leader in media and marketing circles, she was on the founding floor of Search, as original executive at one of the industry's first SEM agencies, Fathom Online, a post which originally brought her to New York to open the East – and then regional Director of Client Services for iCrossing. She contributes heavily to industry thought leadership, as regular speaker, moderator and panelist; editorial contributor to Media Post, where she writes a popular weekly column and to AdAge; and member of the iMedia Advisory Board. She sits on the Producers Guild of America, as national delegate, New Media Executive Council and Co-Chair for the East; 212NYC Board of Directors, Vice President, running the Board's work and personally setting the vision for and revamping Professional Development programming.