Vice President, Director, Activation
Mark connects client’s business and brand strategies with existing and new media platforms to develop creative, innovative and actionable media partnerships. Mark began his career with PHD in the Emerging Media Strategy group and continues to provide insights on consumers’ use of emerging media and training on new platforms including social media, mobile, and gaming. Mark works with a variety of clients across the PHD network including HBO, American Legacy Foundation, Enterprise Rent-A-Car, Hyatt, New Balance, and Hormel.
He joined PHD as part of the Omnicom MBA Residency Program and previously worked in the Strategy Department at Organic, Inc. for clients including Bank of America and Martha Stewart Omnimedia. At Organic, Mark was part of the team that developed the award-winning “America’s Cheer” program as part of Bank of America’s Olympic sponsorship.
Prior to joining the Omnicom program, Mark served in fundraising and marketing positions at KaBOOM!, a national nonprofit dedicated to ensuring a safe and fun place to play for all children in the United States. Mark started his career with ICF International, a federal government consulting agency where he led technology and process improvement project for clients such as the US Secret Service, the Department of Justice, and Housing and Urban Development.
Mark earned an MBA from the Kellogg School of Management at Northwestern University and a BA in government and economics from Georgetown University.
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