Mark Sherman is the founder and CEO of Media Experts, Canada’s largest independent media buying firm. Following a career in radio, on air, in promotion and sales management, Mark founded Media Experts in 1981 at age 25.
Media Experts counts among their customers global brands such as BMW, Mini, ING, Best Buy, and Kodak as well as leading Canadian companies like Telus, Westjet, Aldo, Reitman’s and Bombardier. In 2006 Mark pioneered in iTV by deploying etc.tv, his patent pending TV hyperlinking to VOD service to over one million households in Canada. Today, in addition to his responsibilities at Media Experts, Mark is hard at work developing hyperlinking systems for newspapers and magazines.