Peter Naylor is the Senior Vice President of Advertising Sales at Hulu where he oversees the company's advertising sales and sales operations functions. Prior to Hulu, Naylor was an Executive Vice President of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU's entertainment, news and sports digital properties. Prior to his time at NBCU, Naylor served as the Senior Vice President of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital. In the advertising community, Naylor served as the Chairman of the Board of the Internet Advertising Bureau (IAB) in 2012 and sat on the board for over ten years. Naylor also served as Treasurer for the Online Publishers' Association from 2010 to 2013 and sat on the board for over ten years. Currently, Naylor is the founding chairman for the IAB's Video Center of Excellence. This is post is part of a series from Hulu Insights, dedicated to providing marketers and media professionals insights and analyses into the streaming video and advertising spaces.