Executive Vice President
Chief Strategy Officer
Renee Jordan is Executive Vice President and Chief Strategy Officer of Clear Channel Outdoor North America where she is bringing her extensive experience transforming media businesses and organizations to bear on out-of-home. Jordan's role is pivotal as Clear Channel Outdoor leads a technological and creative renaissance in out of home and seizes available opportunities with advertisers seeking enduring and new methods of audience delivery in the fragmented media marketplace.
Jordan's leadership of strategic planning and business development is furthering Clear Channel Outdoor's market leading position by distinguishing the company with new offerings, capabilities and enhancements. Her energies are focused on emerging out-of-home technologies, mobile and social integration, digital product development, strategic partnerships and the architecture of new business models to accelerate growth and efficiency. The strategies Jordan defines today secure Clear Channel Outdoor's future in the face of evolving consumer behaviors and the dynamic media marketplace.
Previously, Jordan served as Chief Marketing Officer of Reader's Digest Association (RDA), leading the transformation of consumer marketing from traditional direct response to multi-channel and digitally-focused strategies. Jordan served in various roles at RDA over 12 years, including leading digital strategy for the international businesses and digital product development for U.S. brands. In each of her RDA roles, Jordan led company-wide transformation initiatives for RDA's traditional media businesses. Prior to RDA, Jordan served in a variety of leadership roles with Primedia, Inc., where she oversaw consumer marketing, database and Internet source development for over 100 magazine properties.