Tara Reid is a Vice President at Havas Formula Chicago. She has been an agency PR practitioner for more than a decade, developing and executing successful programs for a broad range of consumer and technology clients. Reid has represented brands in such diverse categories as CPG, nutrition, health and fitness, spirits, arts and entertainment, retail, business technology and consumer electronics, leading everything from media events and product launches to influencer programs and co-branding partnerships.
Joining Havas Formula in 2008, Reid serves as a senior strategist, providing her clients and team with daily counsel and program management while driving all activity across her accounts. With a proven track record spearheading creative, integrated programs that have increased brand awareness for her clients, her industry insights and thought leadership have established her as a trusted partner. Additional responsibilities include mentoring and supporting the professional development of her team while helping to drive new business growth for the agency overall.