Just as advertisers are always looking for new ways to reach an audience, that audience is looking for ways to avoid ads. They are often disruptive, too often irrelevant and almost always a one-way conversation. By leveraging a4 and our household addressable, cross-screen solutions, we help brands and agencies identify the right customers at the right time on the right device, so your ads are relevant and targeted to people who will get value out of them.

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Contributors

Simon Applebaum

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38…

Charlene Weisler

Charlene Weisler

Charlene Weisler is a media research executive with experi…